1500 research paper

Particularly, Assessment 1B is an individual-based work, where students are asked to write a Qualitative Research Proposal and identify a specific marketing related research topic of their choice, present and justify their choice, come up with the aims of the research, formulate at least two research objectives and at least two research questions, critically evaluate the relevant literature and present the conceptual model. From a methodological perspective, students are required to briefly present and justify their research philosophy, approach, methods, data collection, data analysis and ethical considerations.

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