advertising ethics consumer protection and social responsibility

Advertising Ethics, Consumer Protection, and Social Responsibility

Reading

Brusseau, J. (2012). Business Ethics. New York, NY: 2012 Book Archive Project.

• Chapter 6: Employee’s Ethics: Getting a Job, Getting a Promotion, Leaving
• Chapter 7: Employee’s Ethics: Making the Best of the Job You Have as You Get from 9 to 5

ASSIGNMENTS:

For this PART 1:

Please read the case study entitled “Casinos and Crime” that you find in the reading assignment.

Based on what you have learned in this unit, answer the following questions:

1. In most casino states and counties, laws protect owners from liability claims arising from problems caused by gambling. In ethical terms, however, if you’re the sole proprietor of the casino, do you feel any responsibility for this episode? Why or why not? If you feel any responsibility, to whom would it be? What could you do to set things right?

2. You’re an equal partner in a nonprofit organization that runs the casino to support the cause of building schools for children in impoverished sections of Peru. You spend a few months every year down there building schools and giving free English-language classes. In ethical terms (and regardless of what the law allows), do you believe anyone involved in this episode should be able to sue you personally for their suffering? Why or why not?

3. Say that the casino under discussion in this set of questions is the MGM Grand Hotel and Casino in Las Vegas, which is owned by a large, public corporation. You have five shares of stock inherited a few years ago when a relative died. You are legally protected from liability claims. In ethical terms, however, do you believe that anyone involved in this episode should be able to sue you personally—or just plain blame you—for their suffering? Why or why not?

4. Pigouvian taxes (named after economist Arthur Pigou, a pioneer in the theory of externalities) attempt to correct externalities—and so formalize a corporate social responsibility—by levying a tax equal to the costs of the externality to society. The casino, in other words, that causes crime and other problems costing society, say, $1 million should pay a $1 million tax. In terms of casinos, would such a tax more or less satisfy any ethical claim that could be made against them for the social problems they cause? Why or why not?

Please write an essay of complete and well composed paragraphs (250 word minimum for the entire essay) Be sure to use in text citation and provide references for your sources. Wikipedia is not a source.

For this PART 2:

Please read the case study entitled Hot Coffee that you find in the reading assignment.

Based on what you have learned in this unit, answer the following questions:

1. What does caveat emptor mean? According to this doctrine, who is responsible for Stella Liebeck’s burns? Explain.
2. Does the fact that she’s seventy-nine years old make it more difficult to justify a caveat emptor attitude in this case?
3. One aspect of the caveat emptor doctrine is that it maximizes respect for the consumer as an independent and autonomous decider. Could that be a reason for affirming that a seventy-nine-year-old is a better candidate than most for a caveat emptor ethics of consumption?
4. In general terms, what does it mean to claim that an implicit contract arises around a transaction? How does that contract protect the consumer?

Submit a paper that is well constructed using APA format. The paper should be a minimum of one typewritten page (approximately 300 to 400 words) with an introduction and conclusion. This paper shall demonstrate use of standard written English with respect to: organization, grammar, spelling, composition, sentence structure, punctuation, and construction.

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