blue ocean strategy 2

answer two question base on the article “Blue ocean strategy”, and each question at least a paragraph.

1 The authors claim ‘demand is created rather than fought over’ in blue oceans. What does this mean? Cite examples from the article.

2. Explain the redefined relationship between ‘value’ and ‘low cost’ in Blue Ocean Strategies. What is the traditional basis of ‘competitive advantage’ in red ocean strategies?

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