Global Markets â€“ Sales and Marketing
Global marketing is the process of planning, producing, placing, and promoting a companyâ€™s products or services in a global marketplace. While this may include having offices or manufacturing sites around the world, the Internet has made it possible for even small businesses to engage in the international market without the expense of overseas sites.
Read the following in the assigned text:
Chapter 7: Understanding and Reaching Global Consumers and Markets
Complete the Lynda.com tutorial: International Marketing Fundamentals
Complete the Lynda.com tutorial: Global Strategy
Global Marketing and Global Marketing Strategies
Why would a company be concerned about global marketing? What are some examples of global marketing strategies? What happens when global marketing does not work? What are the results for the company?