Read the case study Page 45 – Page 56 (Case study 6 volume 2) and just write section 2 as 1 paragraph(150-200words)
Case study name is sport licensing and internationaliztion: a case analysis of the Reebok Bike Business.
State the salient FACTS of the case. Provide a thorough background and history of the company. Be concise and precise. One page or less
Thoroughly state the central problem, NOT the symptoms of the problem, found in the body of the case.
LIST in rank order the strengths, weaknesses, opportunities and threats relating to the company which is the subject of this case study. Four lists with at least 4 points under each category (SWOT). NOTE: In Cases # 3 & # 4 create a SWOT Matrix
LIST a minimum of four alternative solutions and a minimum of two benefits (pros) and two consequences (cons) associated with each alternative solution. Four alternative solutions with 2 pros and 2 cons each.
Design an action plan to solve the original problem. Include a minimum of three recommendations which addresses the original problem statement. Evaluate the risks and rewards of each of your recommendations. Write a conclusion of the outcomes you foresee from your recommendations.