Delivering Customer Satisfaction Due Week
9 and worth 200 points
Read the â€œZappos: Delivering Customer Satisfactionâ€ case,
located on page 475 of the textbook.
Write a four to six (4-6) page paper in which you: Analyze the
manner in which Zapposâ€ leadership has fostered a culture of
ethicalness in the company. Suggest two (2) actions that other
companies can take in order to mimic this culture. Determine the
major impacts that Zapposâ€ leadership and ethical practices
philosophy have had on its stakeholders.
manner in which the core values support the stakeholderâ€s
perspective. Analyze the major ethical challenges that Zappos has
faced. Determine whether or not you would have resolved these
challenges differently than Zapposâ€ management. Provide a
rationale for your response. Use at least three (3) quality
academic resources in this assignment. Note: Wikipedia and other
similar Websites do not qualify as academic resources. Your
assignment must follow these formatting requirements: Be typed,
double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any
additional instructions. Include a cover page containing the title
of the assignment, the studentâ€s name, the professorâ€s name,
the course title, and the date.