Part one: Guilt or Fear Appeal. What are the ethical issues around using persuasive techniques that are intended to make recipients feel uncomfortable but for beneficial reasons? That is one of the issues you will explore this week through this Discussion. You will respond to a scenario in which you, as a professional in the line of work you currently do or would like to do, are tasked with designing a strong message using either the guilt or the fear appeal. As you create your messages, consider the relationship between the outcome you hope to achieve and the ethics of how you choose to get there.
To prepare for part one:
- Review the Week 5 Learning Resources. Perloff, R. M. (2017). The dynamics of persuasion: Communication and attitudes in the 21st century (6th ed.). New York, NY: Routledge. Chapter 10.
- Develop the scenario by incorporating the following details. You may make up these details or base them on your workplace experiences. Include:
- Name and type of agency or organization
- Its purpose or mission
- Purpose of the message you are creating and what issue(s) it aims to address
- Target audience for the message
- Consider whether the fear or guilt appeal will be more effective for the target audience and to achieve the message goals.
- Create the text of the message, to include in your Discussion post.
- Check your message for ethical compliance using the code of ethics associated with the type of professional organization you chose.
Post responses to the following two questions:
- Present the text of your message and the relevant contextual details, including the sponsoring agency/organization, message purpose, and target audience. Explain how your message demonstrates the fear or the guilt appeal and your assessment of the message’s compliance with ethical standards.
- Justify your choice of appeal and why it should be effective for the target audience and issue(s).
Part two: Motivation Strategies. The persuasion theories and strategies that you are studying this week can add to your bank of knowledge and research to support you taking action as an advocate. This Assignment is an opportunity for you to practice use motivation and compliance strategies in your efforts to bring groups together to change minds and hearts.
For this Assignment, you will respond to the following scenario:
You are a social advocate for a group of individuals in your community who feel disconnected from the community because of their distinguishing characteristic(s) (e.g., language, nationality, religion, sexual orientation, beliefs) and have experienced discrimination. Members of this group want to use a room at the local community center for a much-needed program (e.g., language classes, an after-school program, a support group, etc). However, the individuals who run the community center, known as The Board, have a reputation of denying proposals from minority groups. As this group’s advocate, you believe that if you can get the two groups together, understanding and an agreement might be reached.
To prepare for part two:
- Review the Week 5 Learning Resources.
- Fill in the details of this scenario. Choose a group that you would advocate for based on your experience or interests, and identify a focus of their proposal based on a realistic need.
- Consider that The Board’s funding contract has a clause about serving the whole community.
- Consider which strategy you learned about this week – either the “foot-in-the-door” strategy or the “door-in-the-face” compliance strategy – would be more effective in working with The Board; the goal is to get The Board to the meeting to hear your group’s proposal.
- Consider how to use cognitive-dissonance theory to persuade a change in view by The Board in your scenario.
Submit a 3- to 5-page paper that includes the following 5 questions:
- Using either the foot-in-the-door strategy or the door-in-the-face strategy, explain how you will get The Board to attend an information meeting about the group’s proposal.
- Explain in enough detail to demonstrate that you understand the strategy, and why you believe the strategy you chose will work to motivate The Board to come to the meeting.
- Assume your strategy worked and The Board is now at the meeting where your group is going to present their proposal. Your next goal is to get the board to feel dissonance. Explain why you want the Board to experience dissonance. Next, based on your readings, discuss the specific activity that will believe will induce these feelings and why you chose this activity.
- Based on the techniques to relieve dissonance discussed in Chapter 11, describe an activity you will provide at the meeting to help The Board relieve their feelings of dissonance, and explain why your activity will be effective in helping them to relieve their dissonance. Why will relieving the Board’s dissonance be an important part of your meeting with them? Perloff, R. M. (2017). The dynamics of persuasion: Communication and attitudes in the 21st century (6th ed.). New York, NY: Routledge.
- Evaluate the ethics of using these compliance strategies and explain your reasoning based on specific ethical guidelines.
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