Because of your expertise in business communication, you have been called in to consult on a companyâ€™s digital communication practices. It is your job to analyze the companyâ€™s digital footprint (their website and use of social media) to identify their communicative strengths and weakness and to make recommendations for improvement.
You will choose the company whose web presence you wish to analyze and use what you have learned so far in this course to prepare a 7-8 minute PowerPoint or Prezi presentation with audio in which you present your findings to the company.
Follow the guidelines for preparing a good presentation in Chapter 19 on Oral Presentations, and pay careful attention to the checklist for oral presentations on p. 640, as well as the tips on slide design on p. 630.
To help you analyze the site, use the articles from this unit and what you have learned so far in this course about effective business communication. You may want to review pp. 174-176 in the visuals chapter for information on effective web page design.
Also, you should keep in mind that you are presenting your material to your hypothetical company, so remember to speak to your audience and think about how you can build or maintain goodwill, even when you are pointing out the shortcomings of their website. (You may want to quickly review the techniques you learned in Chapter 3 on goodwill and Chapter 10 on negative messages.).
The project will allow you to demonstrate several important business communication skills:
Professional use of presentation software (such as Powerpoint, Prezi)
Oral communication/presentation skills
Organization of information for audience comprehension
Business style (including editing, clarity, you-attitude, positive emphasis, etc.)
Slide/document design and use of visuals
There are several ways you can get audio into a presentation:
PowerPoint with audio using VoiceThread (free trial version available. See: http://voicethread.com/howto/registering-for-a-new-account-2/ (Links to an external site.)Links to an external site.)
Use a microphone and record narration directly in PowerPoint (inexpensive microphones are available in most big box electronics stores)
Record an audio file for each slide using a microphone or cel phone app and embed sound files in each slide
There are many online tutorials on recording and adding audio; here are a few to start with:
How to Record Narration for Powerpoint (Links to an external site.)Links to an external site.
3 Ways to Record Audio with a Mobile Phone (Links to an external site.)Links to an external site.
How Do I add Narration and/or Sounds to Powerpoint? (Links to an external site.)Links to an external site.
Remember, PowerPoint and Prezi are visual mediums, so your images need to carry some of the important message you are conveying. Screenshots are one obvious source of visual content, and the snipping tool included in the accessories of the windows operating systems can be a really easy way to quickly capture a portion of a website for your presentation. Also, remember the work we did in the visuals chapter and use the information to help you select appropriate and effective images and to design your slides so they are visually appealing and effective for the audience.