This assignment requires students complete an analysis of the LensCrafters case from Chapter 6 of the text.
Write a six to seven (6-7) page paper in which you:
- Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
- Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.
- Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
- Determine the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.
- Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain.
- Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources
The specific course learning outcomes associated with this assignment are:
- Apply the concept of operations management.
- Compare and contrast the difference between a supply chain and a value chain.
- Analyze the types of measures used for decision making.
- Analyze the five key competitive priorities and their relationship to operations strategy.
- Analyze different types of technology and their role in manufacturing and service operations.
- Use technology and information resources to research issues in operations management.
- Write clearly and concisely about operations management using proper writing mechanics.
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