Market Segments Of Health Care Organizations

Executive summary addressing the following:

The executive summary should be no more than 600 words. At least 4 references

Scan current health care delivery systems in the community.  Consider you have been hired by this organization’s board of directors to develop a new segmentation service.

2. Identify market-based segments of the health care organization you chose.

3. Include demographic characteristics of segmented consumers that influence buying behavior of the market.

4. Analyze how the organization is responding to these market segments.

5. Evaluate the impact of these market segments and consumers on the future of the organization’s market.

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