marketing assignment 46

  1. Discuss why it may be necessary for an organization to alter its targeting strategy over time.
  2. What is market segmentation? What are 4 major categories of segmentation? How is should managers segment the market for your marketing plans?
  3. Describe the positioning strategies for three different brands/products that corresponds to functional benefits, experiential benefits, and user imagery, and brand personality.

on the question 2, the 4 major categories of segmentation is substantiality, identifiabilty and measurability, asscessibility, responsiveness.

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