marketing research 22

BM380 Marketing Research

Directions: Be sure to save an electronic copy of your answer before submitting it for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

Writing the Marketing Research Report

All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following.

• Discuss the relative importance of the marketing research report to other stages in the marketing research process.
• Review the components of the elements of a Marketing Report. Then identify and differentiate the three major sections of a marketing research report.
• Distinguish among the elements of results, conclusions, and recommendations.
• What are some alternate ways researchers may report findings? What are some important things researchers should keep in mind when using alternate or innovative reporting vehicles?