Milestone One

OL 665 Milestone One Guidelines and Rubric Overview: Typically, a not-for-profit organization’s existence is based on a desire to provide a public benefit. Not-for-profit organizations exist across industries and are present in education, healthcare, development, and environmental agencies. Studying the organization’s mission, history, and current position are foundational to delving into information about its leadership practices, communication strategies, financial position, and ethical practices. This milestone provides you with the basic understanding you will need to move forward with your strategic analysis. Prompt: Develop a profile of the not-for-profit organization on which you will perform your strategic analysis. Specifically, the following critical elements must be addressed:

I. Introduction: Provide the name of the not-for-profit organization on which you have chosen to perform your strategic analysis. Explain your interest in this particular not-for-profit organization and your rationale for selecting it for your final project.

II. Mission: Why does this not-for-profit organization exist? Who does it serve? What is its formal mission statement? III. History: Provide a history of the not-for-profit organization. When was it founded? By whom was it founded? How long has it been in existence? What

are some milestones related to its growth? IV. Current Position: How many offices and locations does the not-for-profit organization serve? What is the profile of the people it serves? What is the

nature of the cause it was created to support? Guidelines for Submission: Submit a 2- to 3-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point Times New Roman font, one-inch margins, and APA formatting.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Introduction Meets “Proficient” criteria, and introduction demonstrates an awareness of why this organization is a good subject for a strategic analysis

Introduces chosen organization, providing a strong rationale for selecting it as the subject of a strategic analysis

Introduces chosen organization, providing a strong rationale for selecting it as the subject of a strategic analysis, but introduction is cursory

Does not introduce chosen organization

20

Mission Meets “Proficient” criteria and demonstrates insight into the organization’s mission and its value to the population it is designed to serve or the cause it was created to support

Summarizes the organization’s mission and demonstrates a strong understanding of the organization’s goals

Summarizes the organization’s mission but demonstrates an inadequate understanding of the organization’s goals

Does not describe the organization’s mission

25

History Meets “Proficient” criteria and provides a unique historical perspective on the organization

Summarizes the organization’s history, including relevant details about its founding, growth, and significant milestones

Summarizes the organization’s history but description is cursory and lacks relevant detail

Does not provide the organization’s history

25

Current Position Meets “Proficient” criteria and demonstrates an in-depth understanding of the organization’s current position as a provider of services to a target population or as the supporter of a unique cause

Summarizes the organization’s current position, including relevant details about its scope of influence and the population it is designed to serve or the cause it was created to support

Summarizes the organization’s current position but description is cursory and lacks relevant detail

Does not describe the organization’s current position

25

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

5

Total 100%

 
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