MKT30016 Marketing Strategy and Planning
Assessment: Portfolio (individual)
Word limit:3500 (10% – /+) (excluding references, appendices, table of content charts if any)
Submission: Online through Blackboard by Friday 2ndNov 2018 at midnight (AEST)
_________________________________________________________________________ Assessment overview
The portfolio assessment is an individual assessment piece that is to be undertakenduring the semester. It comprises two (2) tasks:
Task No 1:You are expected to locate three news items from local, national or international business news media (e.g.,http://www.abc.net.au/news/business/orhttps://www.theaustralian.com.au/business/news) over the course of the semester.
During the semester, you need to keep on developing a portfolio of three (3) news items preferably from different companies regarding a marketing issue. Please note that the news items must be published over the course of the semester.
Addressing the following three questions, write a review of each news item. Each news item review must not be longer than 800 words
It is expected that the portfolio will contain a copy of the news items in appendices or an easy to access link. The news item needs to have the full reference presented at the end of the portfolio.
Please note: Your portfolio of news items is not to include any articles posted and discussed in your tutorial group.
Task No 2:Reflective Write-Up
The reflective write-up comprises two sections: Portfolio of News Items (i.e., task 1) reflection
and Marketing Plan reflection.
a) What marketing lessons they learnt through this experience; b) What lessons they learnt from working in a team:
What worked well? Why?
What didn’t work so well? Why?
What will you do as a result of this in your next team encounter? Why?
Help with reflective write-up and the Reflective Write-Up rubric are available on Blackboard (see assignment 3 folder).
_________________________________________________________________________ Portfolio Structure
Your portfolio should have the following structure:
Marking guide: Portfolio assessment
|PerformanceIndicators CRITERIA||EXCEEDS STANDARD||MEETS STANDARD||YET TO ACHIEVE MINIMUM STANDARD|
|High Distinction (HD)/80-100 Excellent/exemplary/exceeding high standard||Distinction (D)/ 70-79
Very good/ exceeds expectations
|Credit (C)/60-69 Good/Well done||Pass (P)/ 50-59 Acceptable/Satisfactory/ Proficient||Fail (N) /0-49 Poor/unacceptable/Not attempted/requires further development/needs improvement|
|Outstanding, insightful work. Goes beyond requirements of the task to develop a response, which is thoughtful, reflective, and considers alternative views and makes connections among ideas and information from different sources or from different aspects of the course.||Very good work. Purposefully and logically developed. Thoroughly addresses all aspects of the task. Synthesis of details and concepts from various sources or topics shows evidence of sound understanding and thoughtful examination.||Good work. Generally clear, accurate and relevant. Adequately addresses all requirements of the task. Demonstrates understanding of course concepts, with evidence of some thoughtful examination and reflection. Development is generally logical, facts generally correct. Tends to focus on one interpretation|