Organisation: National Australian BankWord Count: 2250
1. Presenting the organisation(10%)-(i)a brief discussion on the background of the company you have selected; (ii) a list of major players; (iii) key recent changes in the industry of your chosen company is located
2. External analysis (25%) – macro-environmental and industry analysis
3. Internal analysis (25%)-(i) core competencies,Identify the main features of the company’s strategies (ii) critically analyse the main elements of its strategies.
4. Strategy implementation and Triple-bottom-line performance(10%)-critically analyse how company implements its strategies to achieve intended goals. How the present strategy impact on the triple-bottom-line in business.
5. Key challenges (10%) – challenges should be discussed in the context of current business environment with appropriate example
6. Recommendation (10%) – recommendation should have been made for the firm’s future strategic development in light of the previous analysis
7. Presentation and Referencing (10%)- At least 10 references. (i) use the Harvard Referencing System; (ii) use a combination of academic journals/papers (theoretical) and company/industry reports (practical);Academic journals,business reports,company website, newspaper article could be used; (iii) correctly structured and well written report
