The BRAND Is McDONALD’S
If the brand has been around awhile, learn and write about the brand history. Has the brand made any of the 41 mistakes noted in the Brand Strategy Insider blog post posted in the resources? Link to 41 mistakes: https://www.brandingstrategyinsider.com/2010/10/41-causes-of-brand-failure.html#.W7tlxi-ZPVo
How did it recover from its mistake? If not, explain why it has not.
If your selected brand has not had a long life, provide insights from what you have learned that will help it maintain and grow its equity.
Write a paper outlining the things you have learned.
Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources (AT LEAST 5)should be cited according to a discipline-appropriate citation method. Page-length requirements: 4-6 pages.