product description with feature and benefit analysis

product description with feature and benefit analysis

A device for tracking teen drivers •

For those interested in high tech, tangible products…here you go • Your role is the marketing director of the firm launching this product • The basic concept is that the device tracks and reports teen driving behavior • Stuff to consider: – There are several of these on the market – how will you be different? – The demand is huge – both by parents and the insurance industry – Be careful – your product MUST be feasible using existing technology – no Star Wars stuff! – You have to go to market at a price that families can afford • Hint – don’t forget grandparents as potential customers

attached is the directions for the assignment. the topic is a device for tracking teen drivers

 
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