read case 8a and answer the following questions

read case 8a and answer the following questions

Please read case 8A and answer the following questions, fully explain your answer.

  1. What was the role of prior experience at start-up?
  2. What is the role of networks (friends, acquaintances; development of a business network)?
  3. How would you evaluate the role of marketing planning in the development of the company?
  4. How would you classify the firm: Is it a life-style business, a growth business or both?
  5. Evaluate the role of imitation vs. innovation in the growth of the firm.
  6. What was the role of technology in the development of the firm?
  7. What would you suggest to the owners for the future?
 
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