Please read case 8A and answer the following questions, fully explain your answer.
- What was the role of prior experience at start-up?
- What is the role of networks (friends, acquaintances; development of a business network)?
- How would you evaluate the role of marketing planning in the development of the company?
- How would you classify the firm: Is it a life-style business, a growth business or both?
- Evaluate the role of imitation vs. innovation in the growth of the firm.
- What was the role of technology in the development of the firm?
- What would you suggest to the owners for the future?
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