Review the articles available on the following websites:
Choose one article that is of interest. Evaluate the message of the article regarding “newsworthy effectiveness” and how that particular article may be favorable or not favorable to the company’s reputation. In addition, describe the tool and/or technique that was used in the public relations article. For example, did it include an interview, or was it a press release or a press conference?
For additional details, please refer to the Short Paper How to Generate Good PR Guidelines and Rubric document.
I have attached the article of my choice and the Guidelines and Rubric.