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Strategic Marketing Plan Part 2 will include (part 1 is attached for your reference):
part 2 of the marketing plan needs to be prepared as follows:
Format: The marketing plan will be a formal document with title page, table of contents, bibliography and executive summary. It should be prepared using a MS Word, double spaced, and no more than a 12-point typeface. It is recommended to use Times New Roman.
Length: You are encouraged to prepare a comprehensive marketing plan and use as many pages as necessary to adequately cover the marketing plan components. You are also encouraged to judiciously use exhibits and charts to support your marketing plan.
Citations: All statements of fact used to support analysis must be supported with academic sources. Do note use references older than 2010, unless it is to support a “classic” marketing component.
Style Guide: Papers should consistently use APA.
Grammar and Composition: Students should exhibit writing abilities consistent with a 400-level college course that would be acceptable in a business environment.
Presentation: Students should present their written work free of typos or distracting elements in their work.
Submission: Part 1 of the Strategic Marketing Plan should be submitted in the Assignment area: Part 1. It is due on Saturday of Week 5, not later than 11:59 p.m. Each student needs to submit the paper to his/her individual assignment folder for a grade.
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