The vision statement is considered to be the communication about the firm and its objectives to the external stakeholders and a guide to internal stakeholders of what is expected of them.

The vision statement is considered to be the communication about the firm and its objectives to the external stakeholders and a guide to internal stakeholders of what is expected of them.

The vision statement is considered to be the communication about the firm and its objectives to the external stakeholders and a guide to internal stakeholders of what is expected of them.A compelling vision statement is considered to be a strategic tool for leaders to adopt the kind of move they want ot make so that the firm can reach the desired sate.

The vision statement is also a very important tool for employees to understand how they need to perform. The stakeholders understand the direction of leadership and hence presume the vision to be a very important communication to all.

A compelling vision statement has four important directions

  1. Why: the organization has to depict why it is existing
  2. When: it also depicts when the organization will go to the desired state
  3. Where: it also shows what it wants to be in the market
  4. How: how it will be able to reach there.

These four pillars enable organizations to depict or make an imagery of the organization and the leadership position. Vision further echoes the actions of the firm which must be just fair and ethical.

The vision statement of Johnson and Johnson says that” Our Credo challenges us to put the needs and well-being of the people we serve first.”

In order to make it compelling and a little more understandable, it is important that the vision statement is slightly changed to communicate better.

“Our Credo challenges us to put the needs and well-being of the people we serve first with the best of attributes and best of prices.”

References:

Haque, M. D., TitiAmayah, A., & Liu, L. (2016). The role of vision in organizational readiness for change and growth. Leadership & Organization Development Journal, 37(7), 983-999.

Did you think that J& J in their credo or mission statement they really answer the four dimensions that you previously mentioned?</pstyle=”margin-bottom:>

 
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