Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook (see textbook’s info below)
Format your paper consistent with APA guidelines.
Use in-text citations according to the references used.
Use headers and headlines for all questions asked above to make sure you covered all asked questions!
Textbook’s information:
Marketing
Author: Roger Kerin; Steven Hartley
ISBN: 1260177580
13th Edition