amazon s strategy for growth 1

Amazon.com, Inc. (Case Study 3) describes the company’s business model and its evolution. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth. Refer to Case Study 3 in the text to prepare your CT.

In a three- to four-page paper address:

• Concentration:
  • Increasing the current customers’ rate of use
  • Attracting competitors’ customers

• Market development
  • Opening additional geographic markets
  • Attracting other market segments

• Product development
  • Developing new product features.

The length and formatting requirements include:

• Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
• Formatted according to the CSU-Global Guide to Writing & APA (Links to an external site.).
• Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU-Global library is a great place to find these resources.

Throughout this course, be sure to use the Business Management & Administration Research Guide in the CSU-Global Library: https://csuglobal.libguides.com/c.php?g=791313 (Links to an external site.). Here you can:

• Locate a variety of sources dealing with ethics, CSR, and business management.
• Gather information specific to different aspects of business ethics.
• Access writing and citing help.

Your paper should be three to four pages in length and conform to CSU-Global Guide to Writing and APA (Links to an external site.). Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.

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