Please use CoreLogic as the company for the Assignment 1… The focus would be the Property Tax Estimator.
If the book Framework for Marketing is available please use that as well. As the book will be needed in order to answer the below question as well.
Part 2 Discussion Question:
Then discuss how you will segment the market for your chosen company’s marketing plan, using Kotler and Keller’s basis for market segmentation in Table 6.1 (geographic, demographic, psychographic and behavioral) or Business-to-Business (B2B) market segmentation (demographic, operating variables, purchasing approaches, situational factors, and personal characteristics) in Table 6.2.