create a target audience segmentation profile
create a target audience segmentation profile
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In this assignment, you will identify the target audiences you will reach with your marketing communications plan that you will develop for your Signature Assignment in Week 8. Be sure to describe your audience from a demographic, psychographic (lifestyle), and geographic standpoint. Download the PowerPoint template. Be sure to feature the organization that you will use in your final Signature Assignment, and provide a justification for why you choose the different segmentation elements in your work. Assignment InstructionsLength: 3 PowerPoint slides, not including title and reference pages, 1 page justification for segmentation profile elements. Resources: Include a minimum of 3 scholarly resources to support your assignment. Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy. NB: The marketing plan communication is related to John Hopkins Hospital. See attachment for template RESOURCES: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm McKeever, B. W. (2014). The status of health communication: Education and employment outlook for a growing field. Journal of Health Communication. |
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