international marketing 53

Assignment 4

Directions: Be sure to make an electronic copy of your answer before submitting it for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

1. Describe the strategies of globalization and regionalization.

2. Explain when each strategy can be used effectively.

3. Give three (3) examples of successful companies that have followed each strategy. Include descriptive examples demonstrating how this strategy was integrated, one (1) for each company.

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